This privacy policy (this “Privacy Policy”) sets out the privacy policies and practices for the Hogenes Marketing Group Inc. (FIRMAWEAR) and its subsidiaries and affiliates with respect to how FIRMAWEAR. collects personal information. It also describes how FIRMAWEAR maintains, uses, and discloses personal information. This Privacy Policy applies to information collected from you by FIRMAWEAR via this website and other websites operated or provided by FIRMAWEAR, including various marketing platforms (ClickFunnels) and various subdomains (collectively, the “Sites”); our retail stores & distributors (the “Stores”); and any mobile applications, as well as any other applications or services that display this policy (collectively, the “Services”), and other places where or means by which we may collect personal information. This Privacy Policy also sets out how you can access certain information that FIRMAWEAR may collect about you. In this Privacy Policy, “personal information” means information or opinion about an individual whose identity is apparent or can be reasonably ascertained from the information or opinion as further defined under applicable privacy laws, including, but not limited to, Your Contacts and other personal information collected through the Services.

Please note that the Sites may contain links to other third party websites that are not controlled or operated by FIRMAWEAR. This Privacy Policy does not apply to such third party websites, and FIRMAWEAR is not responsible for the content of such third party websites or the privacy practices of such third parties. Therefore FIRMAWEAR encourages you to request and review the privacy policies of any third parties before disclosing your personal information to such parties or when visiting such third party websites.


BY SUBMITTING PERSONAL INFORMATION TO FIRMAWEAR OR ITS SERVICE PROVIDERS AND AGENTS, YOU AGREE THAT FIRMAWEAR MAY COLLECT YOUR PERSONAL INFORMATION AND YOU CONSENT TO THE USE, DISCLOSURE AND TRANSFER OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND AS PERMITTED OR REQUIRED BY LAW. Subject to legal and contractual requirements, you may refuse or withdraw your consent to certain of the purposes identified herein at any time by contacting FIRMAWEAR at the address provided below. If you refuse or withdraw your consent, you acknowledge that FIRMAWEAR may not be able to provide you or continue to provide you with certain services or information which may be of value to you.


FIRMAWEAR reserves the right, in FIRMAWEAR’s discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. However, FIRMAWEAR will treat your continued use of the Sites and Services following such revision as your acceptance of the revised terms. All revisions will be posted to the Sites and will apply to any personal information collected on or after the date posted. FIRMAWEAR will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes other than those to which consent has been obtained unless otherwise required or permitted by law.


FIRMAWEAR may collect personal information in connection with your use or purchase of FIRMAWEAR’s products and services, or through your use of the Services, which may include information provided in connection with the following activities:

The personal information that FIRMAWEAR may collect may include your name, username, password, email address, age, date of birth, gender, address, telephone number, credit card and debit card numbers (with expiration dates), personal preferences, and any other personal information that you choose to include in your profile, your submissions of your goals to FIRMAWEAR, or in other communications to FIRMAWEAR. In addition, FIRMAWEAR may collect additional information from users of our Services, such as our mobile applications as described in the “Mobile Applications” section below. You represent and warrant that you have the right and authority or have obtained all necessary consents to provide any information, including any personal information of another individual, that is provided by you to FIRMAWEAR.

FIRMAWEAR may also collect information that may not be personal information, which may include, but is not limited to, the frequency of user visits to the Sites and Services, the routes by which users access the Sites and Services and use of any hyperlinks available on the Sites and Services. FIRMAWEAR or its service providers and agents may process and use this aggregate data for various purposes including, but not limited to, analysis of this data for trends and statistics, development of the Sites and Services and the Sites’ and Services’ features and offerings, assessing patterns of use, or planning and evaluating marketing initiatives. This information is gathered by certain tools and methods such as the collection of your IP address or the use of cookies and is maintained, used and disclosed in aggregate form unless otherwise noted.


FIRMAWEAR may obtain information about you from other sources and combine that with information we collect directly from you.  For example, we may collect information, such as your name and email address, from fitness studios and providers of online booking tools when you sign up for and participate in classes offered as part of a FIRMAWEAR promotion or loyalty program. We use this information to better understand your interests and for analytics purposes.


Like many websites, FIRMAWEAR utilizes “cookies” to maintain a record of your visit to the Sites and your use of the Services. A cookie is a small text file that is transferred by a web server and stored on the hard drive of your computer or mobile device. It can only be read by the server that sent it to you. This information does not identify you personally and you remain anonymous unless you have otherwise provided FIRMAWEAR with personal information.

Cookies help FIRMAWEAR to improve the Sites and Services, and to deliver more personalized service by enabling FIRMAWEAR to estimate audience size and usage patterns; to store information about your preferences; to speed up your searches and to recognize you when you return to the Sites or use the Services.

Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting FIRMAWEAR’s cookies, you may follow your Internet browser’s steps for doing so. Please note, however, that if you do disable cookies from your browser, you may not be able to access certain sections of the Sites or the Services.


An IP address is a computer’s numeric address, by which it can be located within a network. FIRMAWEAR may record your IP address when you visit or use services or features on the Sites. FIRMAWEAR may use your IP address for the purposes noted above, and also to help diagnose problems with FIRMAWEAR’s server, or to administer the Sites. FIRMAWEAR may also use your IP address to identify you when FIRMAWEAR feels it is necessary to enforce compliance with this Privacy Policy or the Terms of Use, or to protect the Sites, Services, systems, information, employees, service providers, business partners, users, customers and others.


FIRMAWEAR uses automated devices and applications provided by third parties, such as Google Analytics (including Google Analytics’ Demographics and Interest Report), to evaluate usage of our Sites and Services. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance, and user experiences. These entities may use cookies and other tracking technologies which collect information to perform their services. We do not share personal information that we collect directly with these third parties. However, these third parties may collect personal information directly through the use of cookies and other tracking technologies. For an explanation of the information collected by these third parties and their respectiveprivacy policies, please go to the GOOGLE ANALYTICS PRIVACY POLICY. Those wishing to opt out of Google Analytics data collection should use the GOOGLE ANALYTICS OPT-OUT BROWSER ADD-ON.

Please note that these third parties use cookies — text files that are stored on your computer and that enable an analysis of your use of the Sites. You can prevent the collection of data concerning your use of the Sites (including your IP address), which are generated by the cookie, and the processing of that data by Google by downloading and installing the browser plug-in that is available under the following link: DOWNLOAD AND INSTALL THE BROWSER PLUG-IN.

FIRMAWEAR collects transactional information and browse behavior on our website. FIRMAWEAR may use such information to offer you recommendations for products and services that are relevant to your interests. FIRMAWEAR uses the services of trusted third parties to offer you meaningful recommendations during the online experience. FIRMAWEAR shares IP address, unique ID number, and shop and browse behavior with the third party service provider on an aggregate basis but does not share personal information for these purposes.

FIRMAWEAR also works with trusted third parties that use tracking technologies to serve advertisements on our behalf across the Internet. These companies may use cookies and tracking pixels to collect non-personally identifiable information such as items viewed, items added to your shopping cart and items purchased during your visits to our website in order to help show advertisements on other websites likely to be of interest to you. If you would like more information about this practice or to opt-out of this use of your anonymous information, please visit HTTP://WWW.NETWORKADVERTISING.ORG.


To prevent unauthorized access or disclosure, maintain data accuracy and facilitate the appropriate use of information, FIRMAWEAR uses physical, technological and administrative procedures to protect the personal information that FIRMAWEAR collects from loss, unauthorized access, modification, disclosure or other misuse.

Nevertheless, Internet or wireless transmissions are never completely private or secure. You understand that any messages or information you send to the Sites or through the Services may be read or intercepted by others. If you have any questions about the security of personal information collected by FIRMAWEAR, please contact: [email protected].

You should also be aware that certain aspects of the Sites and Services are not confidential and are available for public viewing. For example, other users of the Sites and Services will be able to view your profile and goals that are publically available. Any submissions that you may post to any publicly available blogs or other publicly available features of the Sites and Services are not confidential and may be viewed by other users of the Sites and Services. By making personal information publicly available where the Sites and Services allow you to do so, you consent to such publication by FIRMAWEAR or its service providers and agents. Please refer to the Terms of Use for additional provisions relating to user submissions that may apply to you.


Upon FIRMAWEAR’s collection of your personal information, FIRMAWEAR may use such personal information internally, separately or in combination with pre-existing information, for the following purposes:

Personal information collected by FIRMAWEAR may be transferred to, stored and processed in the United States & Canada. While in another jurisdiction for processing, the information may be accessed by the courts, law enforcement, and national security authorities of that jurisdiction.


FIRMAWEAR may disclose your personal information to its subsidiaries or affiliates and to third parties whom FIRMAWEAR hires to provide services on FIRMAWEAR’s behalf, including, but not limited to, support services, website services, delivering promotional materials, contests, sweepstakes and other promotions, and answering customer questions about FIRMAWEAR’s products and services. These subsidiaries, affiliates and third parties may be located overseas. FIRMAWEAR will only provide those third parties with the personal information that they need to deliver the services to FIRMAWEAR and/or on FIRMAWEAR’s behalf. FIRMAWEAR will not disclose your personal information to third parties for their direct marketing purposes without obtaining prior affirmative consent. In the event that FIRMAWEAR is involved in a business transaction, including the purchase, sale, lease, merger, amalgamation or any other type of acquisition, disposal, securitization or financing involving FIRMAWEAR, you consent to your personal information and any other information FIRMAWEAR may have collected being transferred to another party in connection with such transaction. You also consent to FIRMAWEAR disclosing your personal information to legal, financial, insurance, or other advisors in connection with such business transaction or management of all or part of FIRMAWEAR’s business or operations; as consented to by you from time to time, including to fulfill any other purposes that are identified when the personal information is collected; or as otherwise permitted or required by law.


The personal information that you provide will be retained by FIRMAWEAR in accordance with applicable laws. However, FIRMAWEAR will take reasonable steps to destroy or permanently de-identify personal information it holds if it is no longer needed for FIRMAWEAR business purposes.


FIRMAWEAR recognizes the privacy interests of children and FIRMAWEAR encourages parents and guardians to take an active role in their children’s online activities and interests. The Sites are not intended for children under the age of 18. FIRMAWEAR does not target its services or the Sites to children under 18.


FIRMAWEAR does not collect your personal information except in accordance with this Privacy Policy. If, at any time, you prefer not to receive further email communications from FIRMAWEAR (except in connection with information, products or services that you specifically request), you will have the ability to unsubscribe from such communications by means of a link provided in every broadcast e-mail that is sent to you by FIRMAWEAR. If, at any time, you prefer not to receive any other form of communication from FIRMAWEAR, you will have the ability to unsubscribe from such communications by contacting us at [email protected]


FIRMAWEAR will take reasonable steps to ensure the personal information it holds is accurate, complete and up to date. Upon your written request, subject to certain exceptions provided by law, FIRMAWEAR will inform you of the existence, use and disclosure of your personal information and give you access to that information, or request its deletion. Additionally, if you have any questions or enquiries relating to our privacy practices or procedures, or if you believe that the personal information that FIRMAWEAR holds about you is not accurate, complete or up to date you may write to the Privacy Officer at the address provided below. If you are able to establish that the information is not accurate, complete or up to date, FIRMAWEAR will take reasonable steps to correct the information so that it is accurate, complete and up to date.


FIRMAWEAR welcomes questions and comments about this Privacy Policy. Requests for access and correction of your personal information, and questions or comments should be directed to the FIRMAWEAR Privacy Officer at:

Attention: Privacy Officer 
5755 176 Street 
Surrey, BC 
V3S 4E1 

Email: [email protected]